I consider myself a maker who designs and builds bicycles. The concept of design, build, ride centers on how it is that when we design something, and then make it, we try it out, per the intended purpose. And then revise and create something again. I’ll research the conditions for say, the Iditarod Trail in late February and March, or the Central Highlands of Icelands, and then I’ll design a bike that works there, and by that I mean the bicycle’s geometry and frame configuration matches the place and type of riding to be done there. Bottom bracket height, head tube angle, seat tube angle, reach, chain stay length, trail, and how to provide for the placement of bags.